作品名称：特调蜂之秘白兰地XO
作品种类：烈性酒
创意总监：彭伟
项目管理：解云
推广组织：邢雯
这是一款来自智利的白兰地。起源于位于智利群山之中的赫泽岚酒庄，酿造时滴入山谷的野生蜂蜜，这些蜜蜂为躲避天敌，选择在悬崖边建筑蜂巢。20世纪当地原始部落每逢成人礼，便选择骁勇善战的成人小伙用索绳割取珍贵的蜂蜜，由此来纪念部落的勇士精神。
This is a brandy from Chile.Originating in the Mountains of Chile and dripping wild honey into the valley when brewed, the bees build nests on the cliffs to avoid predators.In the 20th century, when the local primitive tribes came of age, they would choose the valiant adult boys to cut the precious honey with the rope to commemorate the warrior spirit of the tribe.
赫泽岚酒庄第八代传承人，希望将次精神传承给下一代，赋予这款产品独特的秘密。于是我们获取灵感，将蜂蜜生产的秘密纳入产品之中，采用蜂蛹的造型设计瓶器，用数百个小巢雕刻于瓶身之上。庄主酿酒时小剂量滴入山谷的野生蜂蜜，使白兰地馥郁的酒香中，散发淡淡的花蜜清甜味。在外盒的设计上特别加入立体击凸工艺，在触感上赋予产品蜂巢的元素。
The eighth generation inheritor of Hezeland winery hopes to pass on the sub-spirit to the next generation, endowing this product with unique secrets.So we got inspired to incorporate the secrets of honey production into the product and designed the bottle in the shape of bee pupae, with hundreds of small nests carved on the bottle.The small amount of wild honey dripped into the valley by the owner of the wine gives off a faint nectar sweetness in the rich aroma of the brandy.In the design of the outer box, the three-dimensional bump technology is specially added to give the product the element of honeycomb on the touch.
通过包装与产品里外相应的蜜蜂元素表达，使其兼具现代审美与部落的勇士精神的传承，在消费者看到产品的第一眼，就可感知特调白兰地的蜜甜幸福滋味。
Through the expression of the corresponding bee elements inside and outside the package and the product, it combines the modern aesthetic with the inheritance of the warrior spirit of the tribe. At the first sight of the product, consumers can perceive the sweet and happy taste of the special brandy.
